In this case we are given the example of the character being a antagonist and this can be clearly depicted from the stern facial expression he has whilst he looks directly into the camera. The dialogue and tone of his voice enhances the fact that both the mood and atmosphere is hostile and the characters and situation presented is dangerous and vile. The ideology isn't presented in an obvious way until the dialogue relates to the main topic of the brother. The dialogue explains a story in which the main stock character explains how he had to all ways finish his little brothers mistakes and at this point the audience will be able to make an initial profile on the character.
The audience in the case of this film according to demographics will stereotypically be a teenager of any class and any ethnicity as the feature is appropriate for all. Psycographically the audience will be interested in the action genre which will present the common typical interests of lots of action and a lack of slow boring scenes which will turn the interest of the audience away. The reason for the audience typically being male is that most females interests in terms of movies and films are varied to males for example they are much more sensitive and typically prefer genres with a lighter subject and a happy climax at the end such as a romantic comedy rather than lots of blood and gore which is commonly associated with the action genre as a whole.
With the addition of the semiotics, for example broken signs which hang onto the wall with flickering lights highlights the fact that

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